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Kantar Marketplace: How Zespri is using agile brand measurement to unlock future brand
Join Kantar’s Zeynep Kasap and Veronique Parmentier, Head of Global Market Research at Zespri to find out why agile brand measurement could be key to unlocking brand growth. And discover how Zespri is planning to use the new Brand Equity Evaluation tool on Kantar Marketplace to support their ambitious global growth plans.

00:15:00

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Speakers

Zeynep Kasap
Research Solutions Manager @Kantar
Veronique Parmentier
Head of Global Market Research @Zespri